Retailers Webinar – Retail Revolution: Mastering Value, Communication, and Exceptional Experiences (6/8/25)

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Date: Wednesday 6th August 2025
Venue: Online via Microsoft Teams 

This complimentary webinar, exclusively for ATFA retailer members, offers a dynamic and interactive session designed to revolutionise the way retail professionals approach their work. This one-hour session will empower participants to take ownership of their role, master communication skills, and create exceptional customer experiences. With a focus on practical strategies and real-world applications, this webinar is a must-attend for retail professionals seeking to elevate their impact and results.

Webinar Highlights:
1. Taking Ownership of What You Sell
•Developing pride and responsibility in products or services offered.
•Understanding how your approach impacts the customer’s perception of value.
2. Understanding Value and Product Knowledge
•Mastering product knowledge to confidently convey value.
•Translating features into benefits that matter to customers.
3. Creating the Greatest Customer Experience
•Strategies to exceed customer expectations consistently.
•Techniques to personalise interactions and leave lasting positive impressions.
4. Mastering Dispute Resolution
•Approaching conflicts with professionalism and empathy.
•Turning challenges into opportunities to build trust and loyalty.
5. Communication and Reading People
•Developing active listening and adaptive communication skills.
•Understanding body language and behavioural cues to connect effectively.
6. Making a Great First Impression
•The art of creating a strong and positive initial connection.
•Establishing credibility and rapport from the first interaction.

Why Attend? This webinar will provide retail professionals with actionable tools and strategies to:
• Build confidence in their product knowledge and communication abilities.
• Resolve disputes efficiently while maintaining customer relationships.
• Deliver exceptional experiences that drive repeat business and referrals.
This webinar is being presented by the Dynamo Selling Team.